Terms of service

Last updated October 20, 2026

These terms apply when you buy services from First Run, operated by Capitalless LLC ("First Run", "we"). By paying for a service you agree to them on behalf of your firm.

1. What we provide

Foundation Sprint. A one-time, 30-day package: an audit of how often AI search tools name your firm across a set of questions, corrections to business listings and legal directory profiles, structured data for your website, eight draft answer pages, and a review-request process.
Build plan. A monthly subscription: a monthly re-run of the questions with a written report, four new draft answer pages, upkeep of listings and profiles, and review monitoring.
Monitor plan. A monthly subscription: the monthly re-run and report only.

2. No guarantee of results

AI search tools are operated by third parties and their answers change. We do not control what they say and we do not promise that your firm will be named, ranked or recommended. We promise to deliver the work described and to report results accurately, including results that get worse.

3. Your responsibilities

An attorney at your firm reviews and approves every page before it is published. You are responsible for the legal accuracy of approved content and for its compliance with the advertising and professional conduct rules that apply to you.
You give us accurate information about your firm, and manager or delegate access to the listings and profiles we maintain. We do not ask for or store your passwords.
You do not ask us to write, buy, filter or incentivize reviews.

4. We are not a law firm

First Run provides marketing services only. Nothing we produce is legal advice, and no attorney-client relationship exists between us and you or your clients.

5. Fees and billing

Prices are shown on our website at the time you buy. Payments are processed by Stripe. The Foundation Sprint is charged once at purchase. Monthly plans are charged in advance each month until cancelled. A reminder is sent before each renewal.

6. Refunds and cancellation

Foundation Sprint. If we do not deliver your audit within 10 business days of receiving your completed onboarding form, we refund the sprint fee in full on request.
Monthly plans. There is no minimum term. You can cancel at any time from your billing page; the plan then ends at the close of the month already paid for. If we fail to deliver a month's listed work, we refund that month on request.
Prepaid months. If you cancel a prepaid block, we refund the months not yet started.

To request a refund, write to hello@firstrunhq.com.

7. Ownership of the work

Once paid for, the pages we draft for you and you approve are yours to keep and use. We keep the right to use our methods, templates and anonymized, aggregated results. We will not name your firm as a client without your written permission.

8. Confidentiality

We keep non-public information you give us confidential and use it only to deliver the service. Please do not send us confidential client information; we do not need it.

9. Limits on liability

To the extent the law allows, our total liability for any claim relating to the service is limited to the fees you paid us in the three months before the claim arose, and neither party is liable for indirect or consequential losses.

10. Changes and governing law

We may update these terms and will post the new version here with its date. Changes do not apply to a period you have already paid for. These terms are governed by the laws of the State of California.

Contact

Capitalless LLC, 7304 Beverly Blvd. #1020, Los Angeles, CA 90036 · hello@firstrunhq.com